Reach your target group at the proper time and place, to the best possible price.
Founded in 2002. Since the very beginning, we’ve believed in developing our own technology, rather than buying it from third parties. This way we can guarantee our clients full economical transparency, customizations and predictability in our product development.
Do you want your marketing to make a difference?
WE HAVE SOLUTIONS CUSTOMIZED FOR YOUR NEEDS.See our Successful cases
Delta Projects platform (DSP + DMP + Ad Server + Big Data) is a full-service display, video and mobile advertising trading station from which media buyers can plan, purchase and track advertising in real-time. By utilizing big data and machine learning models we can seamlessly move data in real-time to the DSP for proper targeting and campaign execution.
Delta Big Data facilitate the unique reporting capability of our Ad Server as clients for the first time can validate that they have reached their target groups within the campaign.
We have developed our platform in order to meet the demands from media buyers: access to in-depth tracking, profile data and all media partners (video, mobile and display) in one single easy-to-use interface.
The DSP does all the heavy lifting in our platform. Apart from having access to the leading supply side platforms (SSPs) and ad exchanges, it takes care of buying impressions according to your requirements.
On a more technical note: Our data centers are located in Europe and has an average response time of 4 milliseconds!
Sometimes you hear about activities called “on boarding”. This typically refers to when you are mapping up browsers that you have an interest of advertising towards in the future. Browsers are mapped up from client specific operations. This could be such things as pixel tracking on the advertisers website, CRM integrations, collecting browsers when buying an audience from a publisher – or similar types of activities. The common purpose is to mark up browsers with the purpose to target them with advertisement in the future. The marked up browsers are grouped according to the requirement of our clients and available for targeting through Delta DSP.
Delta DMP is offered as a closed environment for client specific user-data (data owned or paid for by the advertiser), this means that no other client have access to these browsers.
DELTA BIG DATA
DELTA BIG DATA
The data collected in the DMP gives you a complete blueprint of your target audience and presents an excellent opportunity to build Twins on your most valued target groups. Our big data solution allows you to handpick your audience from a pool of 300 million profiles, creating populations ten to a hundred times bigger than the original data sample (collected in the DMP) – all targetable on an individual level.
We have developed our big data environment over the last 9 years and today it represents one of the most powerful sources for online data in Europe. It contains user data of over 300 million profiles in northern Europe. The data is processed and analyzed in a standard fashion, allowing you to instantly run large and scalable targeting activities towards target groups – both based on their demographics and interests.
Delta Big Data presents an enormous opportunity when you go from traditional “untargeted media spend” to 100% data-driven advertising.
DELTA AD SERVER
DELTA AD SERVER
There haven’t really been any developments in ad serving technology over the last ten years – until now.
With support for modern formats such as HTML5, Video and Mobile, as well as Global Frequencies, our Ad Server brings ad serving technology into the programmatic era. It’s our own technology and it’s intuitive interface, developed with marketers in mind, ensures that anyone can learn the entire system in under 30 minutes!
Thanks to being directly integrated with Delta Projects Platform it offer global frequencies – allowing you to optimize your frequencies over multiple activities and campaigns.
Delta Project’s Ad Server technology will support you in all your marketing activities, not just programmatic buying. By analyzing your target group together with historical campaign execution you will gain even more insights regarding your customers interests and behavior, information that not only support your digital marketing activities but your offline activities as well.
Optimize your campaigns toward in-screen placements.
Our in-screen optimizer progressively buys placements with a good historical in-screen value to increase the viewability of your campaign. Every impression is measured and optimized in real-time.
Integrate your CRM data to our platform
Not everyone visiting your website is interested in your products or services. Some are looking for employment, some would be your competitors and others are simply there by mistake. By adding external data sources to the DMP data, such as your CRM data, your target definition will rise in quality, an increase that will have a direct effect on your campaign goals.
For more information about CRM integration please contact email@example.com
Our built-in fraud detection eliminates all fraudulent clicks from reporting, and we never work with non-secure inventory.
Fraudulent actions can cost a lot of money, and make it difficult to analyze your campaign's performance. Our built-in fraud detection eliminates all actions that can be assumed to be fraudulent from our reports to ensure that your budget is spent on real people and that your goals are actually reached. We never work with unreliable suppliers or publishers and have manually checked all our white-listed sites.
Improve your conversion rates and optimize your budget with the help of real-time data.
We offer you all the tools you need to reach your campaign's performance goals. Our platform combines the strength of real-time big data and targeting to optimize, in real-time, the percentage of quality clicks that actually convert. By using behavioral targeting to only buy impressions for your target audience, you'll get more bang for your buck.
Measure you campaign with viewable CPM - a metric clearly shows what you've paid for your viewable impressions.
The viewable CPM metric allows you to use one metric for all your online activities, clearly stating what you've paid for the viewable impressions you got. By using this and our in-screen optimizer, which optimizes your campaign towards placements with high viewability, we can make sure you receive the maximum viewable impressions for the lowest possible price.
Cross-device frequency capping.
Decide how many times an individual is allowed to view your ads, and how often. We offer global cross-device frequency capping to ensure you'll make a good impression on your clients.
Take charge over where your ads are seen.
Different messages require different environments. What's suitable for a branding campaign might not be the best choice for a performance campaign - and vice versa. We offer brand-safe environments, white-listed sites, site pools and the possibility to create your own site lists, all to ensure that your ads are shown only where you want them.
By knowing your target group's behavior, we'll know exactly how to reach them - ensuring the best campaign results possible.
When it comes to online advertising, you can never know too much. Before, after and during your campaign, data support all decisions made. We offer detailed reports, both before and after your campaign, with full transparency. For example, before launching your campaign we'll perform a comprehensive profile analysis of your site. And once the campaign is done, we'll account for all the KPIs in your campaign, whether it's CTR, reach in the target group or gender reach.
Move your pre-existing media deals, or create new ones, to our platform and take advantage of all that programmatic buying offers.
By moving all your media deals into our platform, many new possibilities arise.
By using programmatic buying, the once static deals turn into deals that can buy specific audiences and profiles, perform retargeting and optimize in real time. By combining your deals with open RTB you'll achieve greater results in both your branding and performance campaigns since they are supporting each other through the same platform.
Extend your audience with Delta Twins.
Your customers all have very specific online browsing behavior. By searching for other users that show similar behavior, we can extend your audience and increase your reach. To make further insights from you audience, import and take advantage of your CRM data.
Mobile advertising is growing at an ever-increasing pace and is a vital part of your campaign strategy.
In today's mobile world, online advertising has to be optimized for this new era. By identifying which devices are relevant for your customers, you can target them with messages that are tailored for that environment. Our unique platform offers you the same comprehensive tools for planning, executing and reporting your programmatic campaigns on any device and lets you incorporate the advantages of big data in you mobile advertising.
Video is, together with Mobile, the fastest growing online media type - and a great way to boost branding and conversions rates.
Today's technology has given us the means to view online video at any place and any time, and this is something advertisers should take advantage of. Online video inventory and reach is growing rapidly, so make sure you are ready for it. Our platform offers a wide range of options in targeting and optimizing for video campaigns, and our media hosting solution has been developed with online video in focus.
Data supports your display campaign during all stages, making sure your campaigns are as effective and relevant as possible.
Every month, users see thousands of banner ads when the go online - you need to stand out to make an impression. Optimize towards in-screen and size to increase viewability. With our platform and it’s real-time connectivity, all campaign decisions are based on big data, making sure you have all the tools you need to take your marketing to the next level.
The added security of our built-in fraud detection combined with optimizations and audience extensions makes sure your branding campaigns reach your KPIs.
Programmatic buying is perfect for branding. Most big publishers offer their premium inventory via Open RTB or PMPs, and our built-in fraud detection eliminates all fraudulent behavior. Our platforms gives you full control of all aspects of your campaign, offer global cross-device frequency capping, and allow you to optimize towards viewability. To broaden your target audience and extend the reach of your campaign, use Twins to target audiences who have displayed similar behavior to your defined target audience.
Target users based on their previous online actions, such as website visits or search history - and much more.
Not retargeting your audience is like not targeting a customer group that's already shown interest in your product. This is your most valuable target group, since they have already gotten in contact with you. However, you can’t rely solely on retargeting - your target group needs to grow. Combine retargeting with twins and behavioral targeting to make sure your target group keeps growing.
Target the audience you want to reach more effectively based on their online behavior.
Analyzing online behavior can give you new and valuable insights about your audiences. We analyze the behavior of million of browser and add them to our Delta Profiles. By knowing your audience's current interests we can make sure your marketing budget is spent on impressions that are the most relevant. By using behavioral targeting to reach your target audience, based on their online actions, your campaigns will have maximum impact.
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