• In-depth analysis based on actual browser behavior
• Identify your target group based on more than 300 million profiles
• Seamless CRM-data integrations
Media plans have in the past been largely geared towards what constitutes a “typical” version of a certain consumer, and placed in environments where those consumers “should be” present. But with the emergence of big data, combined with our sophisticated one-of-a-kind DMP, purchasing decisions no longer need to be based on the process of elimination but can instead be based on actual users – and the way that they actually behave.
No more guessing.
Instead, we work with solid data, based on more than 300 million profiles. Each profile can then be individually targeted based on more than 300 data points, taking into account things like device, interest, age and gender. This means that your message can be placed right in front of the exact person who should be seeing it, not just somewhere where the right person might eventually come along. These parameters are reconfigured more than 50 000 times a month, making sure that your targeting remains on point and exact.
Our system can even help you identify which profiles are simply browsing for information and which ones are about to make a purchase, helping you fine-tune your budget even further.