The Challenge

Redcoon.com ranks among the largest internet special dispatchers for LCD and plasma TVs, computers, notebooks, household appliances, digital cameras, camcorders, HiFi and home cinemas in Europe.
We first came in contact with Redcoon when they were planning a Christmas campaign. Their campaign goals were specific – they wanted to increase brand awareness and sales. This was Redcoon’s first programmatic branding campaign, and we were excited to help.

Solution

For increasing brand awareness and at the same time drive sales, there are a few things to keep in mind. You need to target the right audience, at the right place, and at an optimal frequency.
Redcoon.com analysed their site traffic to identify their optimal audience, and decided to reach them in a high-responsive and brand-safe inventory. Throughout the campaign frequencies and price was optimised to ensure the campaign KPI’s was reached.

Result

The campaign was very successful, with a very large audience reached and a CTR increase of 210 %. Through data-driven targeting and frequency control, the eCPM was kept at a minimum, even though the campaign ran on premium sites over large formats.

 

This was our first programmatic branding campaign and apart from producing impressive results Delta Projects also provided a very good service with many valuable insights during the whole campaign period.
– Michael Paluszkiewicz, Unit Director Redcoon.de

Overview

+ 210 %
CTR increase
2,1€
eCPM
Unique browsers
5 000 000