CCS is a Swedish healthcare company, determined to produce the best beauty products on the market. Their primary target group is women aged 25-49, which is notoriously hard to reach. Apart from being quite busy, the target group is bombarded with messages at any given moment and you need to really stand out to be heard through the noise.
CCS wanted to spread their core values to their audience: they are a Swedish company with production in Dalarna, they value natural ingredients, and they are dedicated to beauty and health. The branding campaign had a limited budget, which put high demands on finding cost-efficient solutions.